Privacy Policy

Effective Date: October 27th, 2026

Introduction

Universal Storage Group operates the website located at https://www.sugarhillselfstorage.com, which offers information about our self-storage facilities, locations, unit availability, online reservations, rentals, and payment processing services.

Universal Storage Group respects your privacy and are committed to protecting your personal information. This Privacy Policy explains what information Universal Storage Group collects, how Universal Storage Group uses that information, with whom we share it, and your rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Florida Information Protection Act (FIPA), the Utah Consumer Privacy Act (UCPA), and the Texas Data Protection Act (TVPPA).

By using Sugar Hill Self Storage’s website, you agree to the terms of this Privacy Policy.

Privacy Policy Updates

Universal Storage Group may find it necessary to periodically update our privacy policy to keep up with the ever changing nature of the internet. Because of this Universal Storage Group highly recommends that users of this website check periodically for updates to this privacy policy. We will post the updated policy with a revised “Effective Date.”

Information Collection

Universal Storage Group only collects personal information through this website and/or when you choose to provide information in-person, over the phone, or in another fashion. Personal information can include, but is not limited to, your name, address, telephone number, email address, and credit card number/expiration date.

Universal Storage Group may collect information from individual potential tenants or customers of one of Universal Storage Group’s clients who complete a reservation or indicated interest in becoming a future tenant at a storage facility. Universal Storage Group may collect personally identifiable information if you subscribe to reputation management services or information that you choose to publicly post on social media.

Universal Storage Group automatically collects certain information when you visit this website. This information includes, but is not limited to, Device identifiers (e.g., IP address, device type), browser type and settings, pages viewed and interaction data, and usage statistics via cookies and similar tracking technologies.

 

Universal Storage Group may receive information from third-party service providers (e.g., analytics and advertising partners) as permitted by law.

Information Use

Universal Storage Group may use personally identifiable information to assist us in delivering our services, reports or information you have requested.

We use your information to:

  • Conduct our business
  • Respond to your inquiries regarding reserving storage units
  • Enable you to pay your bill online
  • Enable you to purchase products and services online
  • Offer Universal Storage Group specials and discounts
  • Provide you with Universal Storage Group services and information relevant to those services and our website
  • Provide, maintain, and improve our services
  • Develop new services
  • Comply with legal obligations

Data Retention

  • Universal Storage Group retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, managing reservations and rental accounts, processing payments, maintaining business and financial records, resolving disputes, preventing fraud, and complying with legal obligations.
  • Retention periods vary depending on the type of information, the purpose for which it was collected, contractual requirements, and applicable law. When personal information is no longer required, Universal Storage Group takes reasonable steps to delete it, destroy it, or de-identify it, subject to applicable legal and operational requirements.

Cookies

Universal Storage Group and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with us through your computer or mobile device.

This information, which includes, but is not limited to: the pages you visit on our site or mobile application, which web address you came from, the type of browser/device/hardware you are using, purchase information and checkout process, search terms, and IP-based geographic location, helps us recognize you, customize your website experience and make our marketing messages more relevant. This includes Universal Storage Group’s content presented on another website or mobile application.

Technologies such as: cookies, beacons, tags and scripts are used by Universal Storage Group and our marketing partners, affiliates, or analytics or service providers, e.g. call tracking platforms. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to identify customer status, test segmentation, and referral source. Users can control the use of cookies at the individual browser level, or opt-out mechanisms where available. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Third Party Analytics Tools

Universal Storage Group utilizes third party analytics tools such as Google Analytics to collect non-personally identifiable information using cookies. Certain types of information, such as geo location, device type, online website behavior, demographic data & purchase history is collected and aggregated across Sugar Hill Self Storage's website for analysis and marketing initiatives.

Universal Storage Group employs Remarketing by way of Google Ads and Google Analytics to display relevant ads to users who have previously visited the website. Universal Storage Group may use previous session information to display advertisements to you on the website and Google may set a cookie and serve ads to you on third party websites on the Google Display Network. Third parties such as Google may display ads on websites across the internet. Aggregated user data may be utilized to create remarketing and/or retargeting lists or groups of users with similar onsite behaviors or demographics.

Universal Storage Group also uses Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting and Interest-Based Advertising to display advertisements to users based on their inferred interests and demographics. Universal Storage Group does not use interest-based advertising campaigns that collect personally identifiable information.

Users may learn more about Google Analytics use of cookies by visiting the Google Privacy and Terms page at http://www.google.com/policies/. You may opt out of being tracked by Google Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading the Google Analytics opt-out browser add on available at: https://tools.google.com/dlpage/gaoptout/iii) Opting out of user interest and demographic categories in the Settings for Google Ads feature to manage or opt out of Google interest based ads at: https://adssettings.google.com/authenticated or iv) Managing cookies used for online advertising across multiple companies at the US-based Network Advertising Initiative at https://www.networkadvertising.org/choices/.

We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data.

‍Aggregate Information

Sugar Hill Self Storage's website may track the total number of visitors to our website, the number of visitors to each page of our site, browser type, IP addresses, External Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.

‍Legal Bases for Processing (Where Required)

For users in jurisdictions requiring a legal basis for dataprocessing (e.g., GDPR-like state laws):

  • Contractual Necessity: Processing to fulfill our obligations under a contract (e.g., rental agreement)
  • Legitimate Interests: Analytics, fraud prevention, and improving Services
  • Consent: Where required, for marketing communications or certain tracking technologies

Disclosure of Personally Identifiable Information

  • Service Providers - We may provide personal information to third-party service providers (Payment Processing & Data Storage)
  • Legal Authorities: We may provide personal information when required by law, legal process, or to protect our rights
  • Business Transfers: We may provide personal information in connection with a merger, acquisition, or sale of assets
  • With Your Consent: We may provide personal information when you authorize sharing

‍Links to Third Party Sites

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This website may link to other websites. Universal Storage Group Privacy Policy does not apply to third party websites. This website may contain links to other websites who may have a different privacy policy.

‍Security

Universal Storage Group takes reasonable and appropriate steps to ensure the security of the information that has been provided to us. The information you provide to submit your information is protected using industry standarde-commerce security technology such as Secure Sockets Layer (SSL) encryption technology. Despite these measures, no security system is completely impenetrable.

Aggregate Information

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, External Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographicinformation for aggregate use.

Disclosure of Personally Identifiable Information

Service Providers – We may provide personal information tothird-party service providers (Payment Processing, Data Storage & Processing Facilities).

Links to Third Party Sites

This website may link to other websites. Universal Storage Group’s Privacy Policy does not apply to third party websites. This website may contain links to other websites who may have a different privacy policy. Universal Storage Group is not responsible for the privacy practices or content of those sites.

Your Privacy Rights

Depending on your state of residence, the nature of ourbusiness, and applicable law, you may have certain rights regarding your personal information or personal data. These rights may include the right to:

  • Confirm whether we process your personal information and request access to it.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information, subject to applicable exceptions.
  • Obtain a portable copy of certain personal information you have provided to us, where required by law.
  • Opt out of the sale of personal information, targeted advertising, or certain profiling, where applicable.
  • Exercise additional rights concerning sensitive personal information, where provided by law.
  • Appeal our decision regarding a privacy request, where required by law.

State-Specific Rights

California residents. Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), applies, California residents may have rights to know, access, correct, and delete personal information, and to opt out of the sale orsharing of personal information. Additional rights may apply to sensitive personal information.

Virginia residents. Where the Virginia Consumer Data Protection Act (VCDPA) applies, Virginia residents may have rights to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising, the sale of personal data, and certain profiling.

Utah residents. Where the Utah Consumer Privacy Act (UCPA) applies, Utah residents may have rights to access, delete, and obtain a copy of certain personal data, and to opt out ofthe sale of personal data and targeted advertising.

Texas residents. Where the Texas Data Privacy and Security Act (TDPSA) applies, Texas residents may have rights to access, correct, delete, and obtain a copy of personal data, and toopt out of the sale of personal data, targeted advertising, and certain profiling.

Florida residents. The Florida Information Protection Act (FIPA) addresses the security of certain personal information and data breach notification obligations. It does not establish the same general consumer privacy rights framework as the state privacy laws described above. We will comply with applicable Florida data security and breach notification requirements.

The availability and scope of theserights depend on applicable law, including any statutory exceptions or exemptions.

How to Submit a Privacy Request

You may submit a privacy request or ask questions about this policy using the following contact methods:

Universal Storage Group may take reasonable steps to verify your identity and authority before responding. Universal Storage Group wil respond within the timeframes required by applicable law.

Universal Storage Group will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.

Children’s Privacy

Universal Storage Group’s website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.